10. Dusty Rhodes
Throughout the 80's, Dusty Rhodes ran through the southern territories and starred in Jim Crockett promotions, winning three NWA world championships and becoming a genuine star in wrestling. The 'American Dream' also developed a fierce reputation within the business for his rampant ego. His ego quickly got out of control on the back of key victories and he was able to maintain his 'status' by being put on the booking team of Crockett promotions. A wrestler with an ego who is then able to script the show is a recipe for disaster. Granted, Rhodes knew his stuff when it came to entertaining the southern audience - his 'bunkhouse stampede' cards played very well in the south - but on the other hand were commercial disasters in the urban Northern states. Rhodes demonstrated his ego by booking himself as winner of the traditional 'bunkhouse' battle royale for four years in a row. Rhodes started to believe he was one of the greatest ever acts in wrestling, and genuinely sees himself as being in the same category of 'old school' legends such as Lou Thesz. A more recent example of Dusty's ego came in his 2013 Rhodes family segment with Stephanie McMahon. Dusty was meant to be in the ring to stick up for his sons against Stephanie's cruel boss character. Stephanie was talking when Dusty all of a sudden decided to forget the script - and go into business for himself. The billionaire princess was visually stunned as Dusty threw up the face of his palm to her face, and flew off into an aggressive diatribe, cutting her off throughout the segment. Somewhat unsurprisingly, the boss's daughter was said to be furious backstage, but Dusty didn't care - in his mind he is bigger than Stephanie McMahon, despite the fact she is arguably for real the second most important person in the whole wrestling industry.