WWE: 18 Most Important Decisions In History Of WrestleMania

4. Building It Around A City

As the 2000's decade went on, the WrestleMania brand had become so strong, that cities started lobbying the WWE to host Mania on their turf. This was further encouraged by Chief revenue and marketing officer of WWE Michelle Wilson, she is credited by the WWE board as the person to take Mania from a singular event into a citywide experience. The result has been not just more money for WWE but huge money for local economies where the event takes place. The Mania brand is so strong that people come all over the world to watch the event live, bringing their spending with them. New Jersey Governor Chris Christie estimates WrestleMania 29 generated $101.2 million for his state. That marked the second year in a row WrestleMania generated over a hundred million dollars for its host city, which shows you just how big and important this WWE brand is. The decision of the company to now build the event around an area has now made the WWE name a sought after commodity.