4. He Has No One Left To Feud With As A Babyface
Although Kofi Kingston has never been what you'd call a top star on the roster he's always managed to work with the top names WWE has and generally makes many of them look a hundred times better. If you were to look over his past feuds since joining the main roster he's wrestled pretty much every top heel on the roster and yet he's still stuck in the same spot. By having him turn heel WWE guarantees some fresh matches which is a win win situation for all involved. If you look at the kind of guys he's been teaming with on television (Evan Borne, R Truth) he could have some quality, exciting matches that we've never seen before. As a heel he could cut down on his high risk arsenal a little too and allow the other guys the chance to wow the crowd. Fans cheer him because he's fun to watch. Take away his excitement factor and they'll soon embrace him as the bad guy.