WWE: 5 Reasons Why Zack Ryder Is An Underwhelming Superstar

2. The Internet Championship Should Absolutely Be An Official WWE Championship

When the WWE wanted to create value for its long-time European fans, the company created the European championship, a belt first won by the British Bulldog as the culmination of a tournament contested during a tour of Germany. Similarly, WWE should want to create value for it's rapidly increasing number of online supporters, and when Zack Ryder introduced the Internet Championship on an April 2011 episode of Z! True Long Island Story, it should have been the beginning of a longer story that eventually led to the title becoming an actual WWE Championship. Imagine competitors engaging with their online followers to tweet or FB post or post Instagram pics of support for them for weekly Internet title defenses on say, WWE Main Event. The level of intrigue that could be raised for wrestlers who, similar to Ryder in 2010, aren't being actively involved in creative, would be massive. As well, possibly being able to use the app to choose from the top three online finalists every week would give WWE the "second screen experience" they clearly place a marketing premium on us having. Furthermore, from an in-ring standpoint, the types of matches we could potentially see would be fresh and, if entertaining, gain the combatants access to a deeper look from creative. Ryder losing the US Title and then returning to TV the next week wanting to defend the Internet title, and losing it to someone who would also want to defend it (and then maybe that person losing it to someone ELSE who wanted to defend it) would create a fun situation that the crowd could feasibly get behind, leading to the Internet Championship having a space for permanence. Of the suggest notions, this is the one that likely is the easiest to still pull of and have game-changing impact not just for Ryder, but for WWE overall.