If you were to ask the late Mike Graham about Jeff Jarrett, he would tell you that he "broke a thousand guitars and never drew a dime". While that may or may not be true, Jarrett often gets the ire of the internet wrestling community for the way he apparently does business. When he started up TNA in 2002, he was also the head booker. What that ultimately meant, was that he had control over who won and who lost, who was champion and who wasn't. On November 20th, 2002, Jarrett won the NWA World Heavyweight Championship from Ron Killings. He held it for seven months, before dropping it to AJ Styles on June 11th of 2003. After this, Styles would go on to become the most popular star in TNA history. Jarrett was heavily criticized during this and future runs with the title. Fans believed his holding the world title of a company he was in charge of was Jarrett's way for making up for the notions fan had about him in both WWE and WCW, that he wasn't a main event player. It's fair to assume that, considering he never held a world title in WWE and may have only been given the WCW World Heavyweight Championship because he was close friends with Vince Russo, the head booker of the company at the time. But think of it this way, what is the oldest story in the universe? Good vs evil. Jarrett was a heel, and he always played one well. He was easy to dislike, and it made him a great heel. Without a top heel to feed midcard guys to, how is that babyface beating him to win the title going to feel special. I do think Jarrett understood this, and was always good at building a feud. He isn't necessarily one of the greatest wrestlers who ever lived, but he has a great mind for the business, and knows how to get the most out of talent. It can be argued, I suppose, that Jarrett only held the historic NWA World Heavyweight Championship because he was booking the shows, but he held it for valid reasons.
