WWE Are Pushing Seth Rollins' New Nickname Hard

'Burn It Down' has been burned down.

by Jamie Kennedy
Seth Rollins AOP

Seth Rollins has changed up his Twitter bio to reflect a new nickname both he and WWE are pushing hard.

Forget 'The Architect', because Seth is now going by 'Monday Night Messiah'. There's even a snazzy new Jesus-inspired t-shirt available over at WWE Shop. It depicts Rollins as a stained glass painting, and shows the Raw star wearing a menacing stare, presumably into your soul.

Goodbye 'Burn It Down', it seems.

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The reborn heel, who badly needed this realignment following the Bray Wyatt disaster late last year, won't be stomping his feet before landing Superkicks, and he won't be encouraging fans to sing along with his entrance theme either. Here's hoping WWE stop the religious stuff short at changing his theme to Reverend D-Von's.

Seth retweeted a silent video of the stained glass portrait and said, "This is my new favourite thing". Heel or not, he can look forward to sizeable merchandise checks during WrestleMania season.

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All hail 'King' Corbin? Nah, mate. All hail the 'Monday Night Messiah', his AOP brethren, possibly Buddy Murphy and anyone else who links up with Rollins' new, cult-like movement.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.