WWE Face Backlash After The Fiend No-Shows Live Event

Is WWE guilty of false advertising here?

by Andy H Murray
The Fiend
WWE

"Card subject to change" is a permanent disclaimer in WWE, where advanced lineups are no guarantee of what will go down on the night and plans seemingly change on a whim, though that hasn't stopped fans from accusing the promotion of false advertising after a SmackDown house show in Elmira, New York this weekend.

Yesterday's Figure Four Online Daily Update saw Dave Meltzer write that the event drew multiple complaints because 'The Fiend' Bray Wyatt wasn't in the house. Per the report, Wyatt's appearance was heavily advertised in local media and emails hyping the show, with some going out as late as Thursday (the show was on Saturday), with Bray set to wrestle The Miz in the night's main event. A television commercial was even built around the idea of 'The Fiend' coming to the town.

Wyatt, however, wasn't there. The card was reconfigured and the planned headliner was scrapped.

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This must have been a disappointing experience for anyone who'd paid money specifically to see 'The Fiend,' and that "card is subject to change" likely appeared on most promotional materials will be of scant consolation. Either way, it's unlikely that this practice will change.

Channel Manager
Channel Manager

Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.