WWE Files New Trademark For 'Dean Ambrose'

Jon Moxley might be in AEW now, but Dean Ambrose belongs to WWE.

Dean Ambrose vs. Dolph Ziggler

Yesterday brought news that WWE had filed a couple of high-profile trademark applications, the most interesting of which is "Dean Ambrose."

This is, of course, the ring name of current AEW World Champion Jon Moxley. It's what he wrestled as while competing in Vince McMahon's promotion from his 2011 FCW debut all the way through to his April 2019 release, and while it's unlikely that Moxley will ever use it again, WWE filed their application with the United States Patent & Trademark Office on 8 October.

Full details are available here, though the filing comes with the following description:-

"C 041. US 100 101 107. G & S: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the field of sports entertainment"

WWE's previous registration of the "Dean Ambrose" trademark was cancelled on 28 August 2020. Moxley has not yet commented on the situation.

8 October also saw WWE file a trademark application for "Cenation", relating to John Cena. That one is available here.


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Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.