WWE Hell In A Cell 2016: 10 Things That Must Happen
7. Each Hell In A Cell Match Is Kept Apart On The Card
The reason it was theorised that a match like Roman Reigns vs. Rusev could open the pay-per-view revolves around the idea of separation. WWE aim to present no less than 3 Hell In A Cell encounters on the show, and there's always the risk of overkill when relentlessly showcasing such a cherished match type.
If Reigns vs. Rusev went on first, that would allow the company to stagger each Cell match across the card. There's a very good chance this will happen, and it really has to. There are enough bouts on the show to enable such a layout, giving each titular Cell match room to breathe and actually have the intended impact.
Put the United States Title match on first, then pepper the remaining Cell attractions throughout the rest of the card. For example, if encounters like Bayley vs. Dana Brooke and one of the tag-team matches followed the first Cell match, it'd then be fine to present another following those non-cage affairs.
In a perfect world, by the time the main event comes around (whatever that ends up being) WWE have given fans enough of a break between Cell matches that they are hungry to see another.