WWE Just Changed The Wrestling World Forever

Cody Rhodes
AEW

It tells us without doubt that AEW's selling point of creative expression isn't as important to this specific independent contractor as securing his future as a big money player.

It's not as if Khan wouldn't have offered him a significant sum of money; it just wasn't significant enough. Cody will doubtlessly enjoy certain perks in WWE - the Randy Orton schedule, the power to veto certain pitches - but his days of setting himself alight, emerging from a bespoke entrance tunnel, and yes, blading, are over. WWE will push him hard, and like Kevin Owens, they'll trust him to riff on their material, but he is walking back into WWE knowing that, in the end, he's another spoke on a wheel he is not in control of.

There's a hint, too, that AEW's very selling point - collaborative long-term storytelling - might actually end up benefitting WWE in the long-term. This is key.

The modern professional wrestler doesn't necessarily get into it for the money. They're fans. They don't bump for a living because they don't care about it. Many started training deep into WWE's monopoly, before the promotion warehoused any moderately gifted talent wearing trunks and kick pads as ring attire - which is to state that they entered pro wrestling for the love of it, first and foremost.

They're also artists, a mentality that created the paradigm shift of 2019 in the first instance. A generation of wrestlers, either worn down by or weary of WWE's heavily produced approach, depending on whether they'd actually stepped through the door, were suddenly enticed by an alternative that paid them significantly more money than the indies.

CONT'D...(2 of 6)

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Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!