WWE Payback 2017: Assessing The Potential Quality Of All 8 Matches
5. Chris Jericho Vs. Kevin Owens - WWE United States Title Match
The WrestleMania 33 match between Chris Jericho and Kevin Owens was a victim of circumstance.
Ultimately, it was an undercard attraction. It didn't matter that the Festival of Friendship was the best angle WWE had promoted in years, or that the tension had been percolating for months to ensure maximum audience investment; the match was presented and thus received as literal notch below the real feature attractions.
It was well-worked enough, even if the first half was flatter and more methodical than the heated wider storyline demanded. The brutal, apron-centric offence of the closing stretch unglued a crowd worn out by the lengthy stunt show that was AJ Styles Vs. McMahon, and there was a great moment of continuity and suspense when Owens reached the rope with only his outstretched finger. But it was only very good in patches.
In Orlando, there was no clear winner, even if the odds were skewed heavily in favour of Kevin Owens. Jericho was pencilled in for more dates beyond 'Mania. The sequel has the (presumed) luxury of more focus and a more flattering slot - but the heat of the feud has receded in parallel with any notion that Jericho might emerge victorious.
There's simply no way that Owens, with his new Face of America Open Challenge bit, isn't retaining the US gold. Not for the first time, the Jericho Vs. Owens programme has been undermined by the prize for which it has been contested.