Announcers
Jim Ross: +417,000 Viewers
Jerry Lawler: +158,000 Viewers
Michael Cole: +85,000 Viewers Throughout 2011, Michael Cole feuded with fellow announcers Jerry Lawler and Good Ol' Jim Ross. Some of these segments were actually quite successful including the 10/17/11 John Cena/JR vs Alberto Del Rio/Michael Cole match that gained 857,000 viewers and the March 2011 angles with Lawler & Cole (3/7 and 3/14) which involved also JBL, Steve Austin, Lawler's son Brian Christopher, Jack Swagger which both gained well over 900,000 viewers. During the 4/25/11 Raw Episode the Jim Ross versus Michael Cole match not only added viewers (366,000) but was reached the highpoint for the entire show (3.76 quarter hour rating). While there's only a handful of segments to judge, Jim Ross' performance in 2011 in gaining viewers was certainly at the top for the year (alongside superstars such as John Cena and HHH).