WWE Reveal Record Revenue In Latest 2018 Financial Reports
WWE's financial clout keeps on growing.
WWE have today released their financial earnings reports for Q4 2018 and the full calendar year, showcasing another record-breaking period for the market-leading wrestling promotion.
Full details can be found on WWE's corporate website, but the highlights are many, and including revenue increasing 16% to $930.2 million - the highest figure in company history.
Other notable successes include operating income hitting $114.5 million (a 51% upturn), and adjusted OIBDA (WWE's preferred metric for measuring profit) increasing by 31% to $178.9 million, vastly exceeding the company's expectations. A 58% increase in international revenue also saw that figure jump from $201.3 million in 2017 to $317.8 million for 2018.
As far as digital engagement goes, video views leapt 57% to 31.4 billion across all platforms, while hours consumed went up 77% to 1.2 billion.
Some of these successes can be attributed to the company's ongoing 10-year agreement with Saudi Arabia, as well as their new TV deals with the USA Network and Fox Sports, both of which kick in on 1 October 2019. Regardless, it's clear that George Barrios' money-making machine is still extremely efficient at extracting currency from consumers' pockets.
WWE will hold a conference call to discuss the reports at 11am ET (5pm GMT) today.