If you are asked to say who the three biggest names in wrestling are, the answer you ought to give is John Cena, CM Punk and Randy Orton. You may choose other men, but the three men I have listed are the pinnacle of the industry and no one else comes close, unless you are a part timer of course. It is baffling that these three men have yet to feud together, since they are the modern equivalent of Stone Cold Steve Austin, The Rock and Triple H. If such a feud it must be a long, bitter and heartfelt feud that makes for great television and reaffirm the importance of the WWE Championship. However unlike, their predecessors who never fought in a dream triple threat match, WWE now has the opportunity to let their contemporaries battle and show how good they truly are and it wont be hard since all three men possess incredible chemistry together, not matter who is facing who, and are capable of putting stellar performances and have a rich and storied rivalry with each. The John Cena vs. Randy Orton feud has been going on for years and even dates back to their OVW days. Whilst Orton and Punk were a feud of bad blood, with Punk determined not to see Orton win the WWE championship ever, then we have the CM Punk and John Cena, a great feud taking place in recent years and have both given stellar bouts worthy of five stars; perhaps the modern equivalent to The Rock and Austin feud. However, good this feud maybe is all subject to debate, the main reasoning for such a feud is so it allows WWE to recalibrate it main event and establish a hierarchy within the roster to allow them to rebuild its foundations (lower/mid-card). The root of the problem stems from WWEs desire to present too many guys as main event level talent, when in fact they are not and instead quickly pushed to the top without working their way up the traditional route. Such cases can be seen in Sheamus, Alberto Del Rio, Ryback and even Jack Swagger. This has somewhat had a negative effect on these wrestlers who are pretty stagnant when not used in the position they were pushed into, one example being Del Rios constant title shots at the World Heavyweight title last year and his face turn this year to prevent him from being stale. Essentially WWE has to take their top three guys and form a main event triangle that are feuding for the WWE Championship, but avoiding the hot potato effect with the title. Once established, itll allow other credible talents to pursue the WWE championship, notable names being Mark Henry, Ryback, and Wade Barrett. This all should tickle down from division to division and will have an organised list of contenders pursuing whatever title is in question.