WWE SmackDown Live!: 10 Things You Might Have Missed (Oct 10)

Sound Of The Underground

Sami Zayn
WWE.com

Sami Zayn's Hell In A Cell heel turn was a victory for long term planning executed in a painstakingly short timeframe.

It's broadly feasible that during the Kevin Owens/AJ Styles feud earlier this summer, a Shane McMahon arc was constructed to aid a shocking swerve turn for the 'Underdog From The Underground', but it's much more likely that his late addition into the storyline came as the competitors considered exactly how the Cell match would conclude.

As long as WWE remains a never-ending story, all truly great angles (and the matches that pay them off) should still create something brand new in their aftermath. Owens, McMahon and Zayn did just that, dropping Sami in as a passive voice betwixt hostilities to give enough instant justification ahead of the inevitable 'Why, Sami. Why?' moment on this edition of SmackDown Live!

The episode delivered on the unspoken promise, with Zayn and Owens offering only the necessary rationale - as all fantastic heels should.

Over the coming weeks and months, here's hoping Sami also gets to talk at length at WWE's complete corporate disinterest in his 'Sami For Syria' charitable efforts in favour of forging ahead with a cancer campaign slapped with the motif of a performer that laughed in the face of a wrestling legend suffering from the ailment. In the meantime, he can finally revel in being the devil that walks amongst us all along. As Kevin Owens can attest to, that's what real friends are for.

10. Rub

Sami Zayn
WWE

Paying tribute to themselves and a division they've helped legitimise as the best in the company, The Usos and The New Days stopped just short of an endorsement handshake as they reflected on the damage they'd done to each other in WWE's best feud of the year.

All five looked like stars, particularly Jimmy and Jey, who have to be considered the biggest blue brand beneficiaries of 2016's Brand Extension outside of 'Shane-O-Mac' himself. Rather than being out-of-the-box babyfaces, the new Champions portrayed themselves as hardened veterans that no longer craved respect they were receiving in bucketloads from the capacity crowd.

In the meantime, the quality quintet were able to extend support to comfortably the most popular double act on the show. In running down the remainder of the division a la Enzo Amore's Cruiserweight castration two weeks ago, The Usos and The New Day selected Breezango as their own Akira Tozawa. They even admitted to enjoying the Fashion Files, showing further connection with the fanbase. The following two hours probably left them yet again disappointed with WWE's perplexing rescheduling decision...

Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett