WWE Unable To Trademark 'Dean Ambrose' Without Jon Moxley's Consent

WWE's recently filed trademark requires the written consent of Jon Moxley.

by Andrew Pollard
dean ambrose
WWE.com

Following the company’s similar troubles of the past several months, WWE has now hit a roadblock when it comes to filing a trademark for the name of Dean Ambrose.

As reported by HeelByNature, WWE filed for the Dean Ambrose moniker back in October for entertainment and wrestling purposes. After a review by the United States Patent and Trademark Office, 10 March saw a few issues arise.

Firstly, WWE failed to identify whether Dean Ambrose is the name of a “living individual” where it pertains to a real name, a stage name, a nickname or a pseudonym. From there, the USPTO requires written consent from the person in question for WWE to be allowed to trademark this name.

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Of course, that person in question is the real-life Jonathan Good, aka former AEW World Heavyweight Champion Jon Moxley. Even though Dean Ambrose is a pro wrestling ‘character’, the person who used that name is required to provide consent unless they are deceased.

WWE previously had the trademark for the Ambrose moniker, but that was reportedly cancelled August after WWE opted not to renew it. Since then, they've put in a fresh application for the name - with the company now having six months to respond to this latest development before the trademark is abandoned.

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As alluded to, WWE has recently had similar issues when it comes to trademarking names such as Keith Lee, Mia Yim, Pete Dunne, Drew Gulak and Tony Nese.

Senior Writer
Senior Writer

Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main dayjob, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg.