WWE Unable To Trademark 'Dean Ambrose' Without Jon Moxley's Consent

WWE's recently filed trademark requires the written consent of Jon Moxley.

dean ambrose

Following the company’s similar troubles of the past several months, WWE has now hit a roadblock when it comes to filing a trademark for the name of Dean Ambrose.

As reported by HeelByNature, WWE filed for the Dean Ambrose moniker back in October for entertainment and wrestling purposes. After a review by the United States Patent and Trademark Office, 10 March saw a few issues arise.

Firstly, WWE failed to identify whether Dean Ambrose is the name of a “living individual” where it pertains to a real name, a stage name, a nickname or a pseudonym. From there, the USPTO requires written consent from the person in question for WWE to be allowed to trademark this name.


Of course, that person in question is the real-life Jonathan Good, aka former AEW World Heavyweight Champion Jon Moxley. Even though Dean Ambrose is a pro wrestling ‘character’, the person who used that name is required to provide consent unless they are deceased.

WWE previously had the trademark for the Ambrose moniker, but that was reportedly cancelled August after WWE opted not to renew it. Since then, they've put in a fresh application for the name - with the company now having six months to respond to this latest development before the trademark is abandoned.


As alluded to, WWE has recently had similar issues when it comes to trademarking names such as Keith Lee, Mia Yim, Pete Dunne, Drew Gulak and Tony Nese.

Senior Writer
Senior Writer

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