WWE WrestleMania 38 Brings In Huge Number Of First Time Viewers On Peacock

WWE caused quite the stiff upturn for the 'Cock with this year's Showcase of the Immortals.

by Andrew Pollard
Stone Cold Steve Austin
WWE.com

As picked up on by Mike Johnson over at PWInsider, WWE WrestleMania 38 was quite the success for Peacock.

From Content Intelligence company Diesel Labs, 'Mania 38 saw an 18.9% increase in engagement when compared to WrestleMania 37. Likewise, that increase is also better than the 11.5% rise in engagement that 'Mania 37 saw on its own 2020 predecessor.

Impressively, 71.9% of of Peacock's audience for this year's Showcase of the Immortals were new "engagers" who hadn't partaken in the prior year's WrestleMania.

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Numbers such as the above will provide further evidence to WWE as to why Vince McMahon's sports entertainment juggernaut should proceed with holding WrestleMania as a two-day event, with WWE ranking first above all content conversation for Night 1 of this year's 'Mania and coming in third on that front for Night 2.

Overall, the 2022 iteration of WWE's Granddaddy of Them All drove a network audience lift of 5.3% for Peacock - which is only behind the Winter Olympics this year when looking at events or shows that caused a direct increase in driving up the Peacock audience.

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As for the two-day format, WrestleMania is confirmed to be sticking with that for next year's Show of Shows... and it seems likely that that trend will continue forward for the foreseeable future.

Senior Writer
Senior Writer

Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main day job, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg. Where his beloved Wrexham AFC is concerned, Andrew is co-host of the Fearless in Devotion podcast, which won the Club Podcast of the Year gong at the 2024 FSA Awards.