There's maintaining your image because it's important to your brand identity, and then there's refusing to change with the times. Rob Van Dam hasn't changed his look since about 1996. He's been wearing the same singlets, had the same facial stubble and has had that same pony tail for about twenty years now. While his ring singlets are undeniably cool and unique, it's probably about time that Van Dam changed his image up a bit. The dragons and yin-yangs are cool and everything, but it's beyond stale now. Every time that RVD comes back to WWE for one of his mini-runs it is a case of diminishing returns. Part of the reason for that is his failure to freshen up his image. Outside of the ring Van Dam doesn't fare much better. Take a look through some pictures of RVD making personal appearances and the like. His baggy shirts with airbrushed dragons and jean shorts belong back in the 90s. Check out the video below for an example of RVD's outside the ropes wear. https://www.youtube.com/watch?v=qDE2CSbXm9o
