Tis the season, after all, with a Captain Marvel trailer recently being unveiled, and Avengers 4 and Spider-Man: Far From Home trailers both expected to arrive within the next week or so. A new rumour, however, says that we can expect trailers for Star Wars Episode IX and Frozen 2 to be released on or before Christmas Day, courtesy of Collider's Steven Weintraub:
The claim is they'll both be here by December 25, although there's nothing to back that up right now, so it needs to be taken with a huge pinch of salt. It's also worth noting that predicting when trailers will drop has proved folly for those 'in-the-know' accounts recently, with Avengers 4 supposedly dropping every day for the last week-and-a-half.
Star Wars Episode IX isn't being released until December 20, 2019, so a trailer arriving this month is incredibly early. Of course, the biggest factor working in the favour of that happening is The Force Awakens. The first teaser for that arrived in November 2014, well over a year before it hit cinemas, and J.J. Abrams is back in the director's chair.
The Force Awakens, however, does appear to have been an outlier. It was the movie tasked with bringing Star Wars back; an event unlike any other. The first trailers for Rogue One: A Star Wars Story and The Last Jedi didn't release until Star Wars Celebration in April 2016 and 2017 respectively. Solo changed things again because of its May release date, and that first trailer didn't arrive until January 2018.
Another thing to consider is that Episode IX is still currently filming, and will be doing so until at least February. It'd be unusual for a movie to release a trailer when principal photography is still underway.
With Episode IX moving back to December, it's more likely that the first trailer will follow the model of Rogue One and The Last Jedi and release at Celebration, which takes place in Chicago from April 11-15 next year. It is, of course, possible that Disney will decide to surprise fans with a trailer drop around Christmas, but it doesn't fit with how they've approached marketing post-The Force Awakens, nor the current timeline of the film.
The Frozen 2 trailer makes a tad more sense, partly because it releases a month earlier than Episode IX, but more so because Disney themselves have already teased it. The post-credits stinger of Ralph Breaks The Internet Rick-rolls the audience by promising them the trailer, so one coming before the end of 2018 would be a way of following up on that initial promise. Then there's Mary Poppins Returns, which would be a big family movie for it to play in front of.
Again, though, it'd be a very unusual strategy for Disney. The first Frozen teaser didn't arrive until June 18, 2013, ahead of the movie's November 27 release. Given Frozen 2's release date is almost identical, it'd make more sense for Disney to follow the same strategy, and there are a number of huge films for it to play in front of, including Toy Story 4 and The Lion King.
Even if they did want to release it earlier, than something like March - alongside Dumbo - might be a better fit. Neither the Star Wars Episode IX nor Frozen 2 trailers can be ruled out from debuting this month, but neither fit with Disney's M.O.
Still, imagine the fury/banter levels if Disney releases Frozen 2 and Star Wars IX trailers BEFORE the Avengers 4 one.
Are you excited for all these movie trailers? When do you think they're going to release, and what will be in them? Let us know down in the comments.
NCTJ-qualified journalist. Most definitely not a racing driver. Drink too much tea; eat too much peanut butter; watch too much TV. Sadly only the latter paying off so far.
A mix of wise-old man in a young man's body with a child-like wonder about him and a great otherworldly sensibility.