Throw away your Walkman! Get rid of that Minidisc player! Apple are here to save you!
Or so they would have you believe. Shortly the company that brought you the Mac - sniggered at by PC users while they lament the fact that they can't afford one - is going to revolutionise the world of portable music playing forever. Um, yeah. And record shops will be a thing of the past, I don't doubt. Some people will believe anything!
We've been given exclusive access to Apple's newest toy - which won't even hit markets for a couple of years at least - and it's all very odd.
But don't take my word for it. Actually, do, because I'm now going to lay out the many reasons why such a venture could not, and never will, succeed. Mark my words, these new ipods I think they're calling them are just the latest fad, and will soon flounder and disappear along with other bad ideas like DCC, Eight-tracks and Betamax videotapes.
I've seen mockups and prototypes of these things and believe me they are not easy to use! That wheel --- I think they're calling it the "clockwheel"? --- is so sensitive that one touch on it and you're halfway through the list of your songs. Try to go back up and the same thing happens. See, you operate this clockwheel - sorry, I've just consulted my notes: it's going to be called a clickwheel. What? Anyway... not by pressing it as you would say the key on a tape deck or even a Walkman. No, that would be too simple for Apple, wouldn't it? They always have to be different...
Born and raised in Dublin Ireland, I worked for almost 30 years in the freight industry but took voluntary redundancy in 2009 to look after my sister, and discovered I had suddenly more free time on my hands. That's when I started contributing to online blogs such as Music Banter, and recently joined WhatCulture. A big sci-fi geek, I love Star Trek, Babylon 5, Farscape, Dr Who and many others as well as Red Dwarf, Buffy/Angel and so on. Love to write and express my views, and I always feel a but of humour never goes amiss. Big animal lover with three cats, and finally came into the 21st century by buying a HD TV! Yay!See more from Deryck