10 Awesome Trailers The Movie Just Couldn't Live Up To

10. Prometheus

Alien may have the most perfect trailer ever made. Opening with a slow reveal of the iconic egg with the word slowly forming, then breaking way to full-out tension building as fast cutting images and screaming siren assault the viewer before coming to rest with a distant shot of the Nostromo and that unforgettable tagline "In space no one can hear you scream", it gets you completely amped for the film without telling you a thing about it. Prometheus, Ridley Scott's sort-of prequel to his sci-fi horror adopted a similar approach is a teaser trailer that heavily replicated the original's. Running only a minute in length it recreated the lettering and soundscape with a more modern bombast. Beyond confirming a link to between the two films it was little more than a sensory assault that sent fan excitement through the roof. Unfortunately this tactic backfired. With most big movies getting countless variant trailers this proved to just be the start of a massive marketing campaign that both removed the mystique and spoiled vast swathes of the plot, while the heavy reliance on Alien meant when the film ended up being something rather removed from xenomorphs fans felt more than a little misled. https://www.youtube.com/watch?v=sftuxbvGwiU
Contributor
Contributor

Film Editor (2014-2016). Loves The Usual Suspects. Hates Transformers 2. Everything else lies somewhere in the middle. Once met the Chuckle Brothers.