6. Your Highness
The red band trailer for Your Highness was absolutely hilarious; it came out of nowhere with little fanfare and made me instantly want to see the movie. After all, a spoof of the fantasy/epic genre starring James Franco and Danny McBride - what's not to like? The trailer features an array of uproariously funny zingers ("Magic...motherf***er!"), and basically made it clear that this was going to be another hit from the funniest gang of guys in Hollywood. However, it was simply a case of the marketers realising they had a dud on their hands, and filling the trailer with all the funniest bits. The end result was actually a rather tepid spoof of fantasy films that tried to coast too much on introducing swearing to the genre, without actually being clever. James Franco even admitted recently that the movie sucked, and word of mouth soon spread, because the film tanked at the box office.
Shaun Munro
Contributor
Frequently sleep-deprived film addict and video game obsessive who spends more time than is healthy in darkened London screening rooms. Follow his twitter on @ShaunMunroFilm or e-mail him at shaneo632 [at] gmail.com.
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