3. Gravity
Currently making most critics 'Films of the Year' run down, Gravity is as intense as it is groundbreaking. Four years in the making, the film set a new precedent for the immersive movie experience. Whereas most films would sit back and let the thought of seeing Sandra Bullock and George Clooney in three dimensions draw the punters in, Gravity didn't rest on its film star laurels, instead choosing to promote the film with a preview that was almost as good as the movie itself. Why It Works: Space, isolation and panic. Whereas these are three things the average cinema goer has no interest in experiencing on a regular basis, the brilliance with which the trailer, and film, manage to convey these elements sucks the viewer out of their seat and into the endless void. The staccato breathing of Bullock's Dr Ryan Stone accompanied by an ominous electrical drone provide the soundtrack to two minutes of total space chaos. Satellites explode, space stations erupt and debris litters the screen, as Bullock frantically clings to anything and everything around her. Tense and enjoyable, if there was ever any doubt the film was going to be a roaring success, this trailer soon fired them out of the airlock.