2. This Is The End
Let's be honest. The trailer for This is The End is most notorious for Emma Watson whacking Seth Rogen with an axe. If that moment was all the trailer consisted of, followed by the comment about "Hermione" having stolen the male actors' supplies, I think most of us would be satisfied enough. The trailer features an ensemble of high-profile stars, a party featuring tons of additional stars, that apocalyptic factor that audiences love as depicted by blue light beams from the sky and a sinkhole, and crude buddy humor that practically defines summer entertainment. What more does anyone need? Like The Bling Ring, This is The End makes its trailers fame as one of pure fun, partying, absurdity, an over-the-top quality in all departments, and a plot so crazy that you just had to be there." And based on the movie's immense success in theaters, they
were there, the trailer having easily gained viral status and sold itself to pleasure-seekers everywhere.