1. Gravity
Gravity takes a similar opening as The Purge by starting off seeming like a serene, Planet-Earth-like documentary before everything goes terribly, terribly wrong. That snap is what intrigues us. With the camerawork, we feel like we're spinning out of control alongside the ever-talented Sandra Bullock. But of course, with the Bullock's closing cries for help in the trailer, we don't feel like we're alongside anyone; rather, like her, frighteningly and suddenly alone (in a crowd of other moviegoers safe in our seats). The power of this trailer, then, is that it seems so real. From the initial documentary feel, to Bullock's professional airs, to the theme-park-like vertigo, the sense of shock this trailer leaves us with is one of having witnessed a real disaster -- as convincing as one we'd expect in the papers upon leaving theaters. Compared to the good but elaborate space stories of movies like Star Trek Into Darkness, Gravity's take on space seems cleanly, pleasantly minimalistic, even harkening back to an extent to the esteemed space movie Moon. Gravity's trailer is frightening to the core, but seemingly without the flood of bells and whistles that create the scare factor in trailers like the one for World War Z. Instead, the visual overload that pushes Gravity's punch in its trailer is one of interesting cinematography rather than one of filling the screen with "stuff." Given its potency and believability all impressively created through minimalism, the trailer for Gravity is hard to resist, pulling us in as Gravity nears theaters this fall.