The Movie: Taking the found footage genre away from the traditional - and predictable - horror genre, Josh Trank's directorial debut, Chronicle, sees a group of teenagers stumbling across a mysterious object which imbues them with superhuman powers. Initially using their telekinetic powers for fun and mischief, before long members of the group are turning their gifts towards much darker objectives. The Campaign: how would you react if, while walking to work one morning, you witnessed a group of people flying up in the sky over the city? That's the sight which greeted a number of commuters in New York - 20th Century Fox employed the talented chaps at Thinkmodo to come up with a campaign for Chronicle and flying teens was their inspired solution. The model airplanes were dressed up as teenage boys and flown around the city - although the flight only lasted a few minutes, the footage was posted online and went viral. Effectiveness: From a $12 million budget to over $100 million in box office receipts, it's safe to say that Chronicle was a huge success. Given that the flying people campaign has had several million viewers on YouTube, there can be little doubt that Fox's unique stunt had an impact on the film's performance.
