Every year the studios play the blockbuster lottery, dropping $100 million movies into an already-crowded marketplace in the hope of scoring a hit. With the sheer volume of multi-billion franchises around today the odds maybe aren't as steep as they once were, but the truth is that not every movie gets to be a hit. Especially if it sucks.
Brand recognition has replaced the movie star as the way to sell your movie to the widest possible audience, with the reliance on style over substance driving up budgets and increasing the risk that when a movie bombs, it bombs hard.
While there are plenty of safe bets when it comes to predicting what the biggest hit of the summer will be, now and again a big-budget movie gets released that everyone knows is going to flop. You can spot it instantly, there is usually a stench of failure surrounding it from the first trailer.
If we, the people they want to pay to see this movie, can tell that its going to be awful from a mile away then why can't they?
I don't do social media, so like or follow me in person but please maintain a safe distance or the authorities will be notified. Don't snap me though, I'll probably break. I was once labelled a misogynist on this very site in a twenty paragraph-long rant for daring to speak ill of the Twilight franchise. I stand by what I said, it's crap.