10 Cloverfield Lane: 8 Reasons The Marketing Was Genius

3. The Cloverfield Name Made It A Hit

10 Cloverfield Lane made $25 million on its opening weekend (and that was only in the US - it's got a staggered worldwide release). Although it had a wide roll out and a marketing budget with no doubt much more inflated percentage than normal, that's a big deal for a movie that cost a mere $15 million to make. And pretty much all of that is down to the Cloverfield name. Have you seen 10 Cloverfield Lane? Are you planning to catch at the next possible opportunity? And why is that? Because you really liked Portal: Still Alive and want to see Dan Trachtenberg tackle a full feature? Or do you want to see John Goodman hold Mary Elizabeth Winstead hostage in a low-budget drama? Possibly (they're both legitimate reasons to want to see the movie), but let's not kid ourselves here; you saw/want to see 10 Cloverfield Lane because there's Cloverfield in the title. You need to know the connection and learn why it was this idea that became the fan-proclaimed Cloverfield 2. And it worked. A movie that would have struggled to scrape back anything close to its budget under the working title Valencia (even with that cast) is now a hit that has reached well outside its traditional audience. And, hey, you saw something pretty good at the same time...