10 Cloverfield Lane: A Complete Guide To The Viral Marketing

7. Life Preserving Information

In case the messages didn't make it obvious, Radioman70 is pretty concerned about ensuring Megan can survive whatever's coming, to the point where he's made a whole other webpage that provides her with key survival information. There's an idealised provisions pack, travel guidelines (including how to hotwire a car) and several other bits of advice that crossover with the more direct messages from the previous page. The big takeaway is explicit confirmation Radioman70 is afraid of a weapons strike, either nuclear, biological or chemical. This chimes with the early script for the movie that became 10 Cloverfield Lane, but in-game possibly points to the Cloverfield disaster being somewhat distorted by the media; maybe Megan's Dad believes the monster was a fake? There's also more linking to real life news coverage, an attempt to make the game feel more real. Life Preserving Information then goes in a very interesting direction, but before we get into that, there was another, offshoot element of the viral marketing that operates parallel to this we need to talk about first.