A film trailer is by far the most effective and efficient means of promotion for your upcoming production. Over countless decades, the act of delivering a small extract from the full movie has been a surefire way to build anticipation and translate it into high profits.
The techniques and method of presentation may have changed, but the intention remains the same: Get as many audiences as possible as excited as possible, in the hope they'll pay for a ticket on release. Some flicks have shown a bit too much of the narrative, others have stood out for being highly misleading. Arguably the most frustrating of all however is the overblown marketing material.
Indeed there are a number of films that created over-inflated expectations and subsequently failed to carry through into the final product. Every trailer is designed in some way to make its product as exciting and attractive as possible, but they can also damage success in the long run.
The following titles got audiences incredibly excited, but left them with a lacklustre release in return.
A tough but fair writer and critic broadly covering games, movies and just about every type of entertainment media.
Spent a good part of the last seven years blogging and more recently, making amateur videos under "The Cainage Critique". You can follow my work on my website https://robc25.wixsite.com/thecainagecritique and my YouTube channel at https://www.youtube.com/channel/UCftJ6WcozDaECFfjvORDk3w