10 Genius Misdirects In MCU Movie Trailers

Marvel Studios employed a frankly ridiculous level of restraint where the trailers for Spider-Man: No Way Home were concerned, by refusing to share even a single fleeting glimpse of Tobey Maguire and Andrew Garfield's returning iterations of Spider-Man.

But they went further than even that, by literally erasing the pair from trailer shots taken from the movie's climax.

Even though fans soon enough picked up on Lizard (Rhys Ifans) being kicked in the face by a seemingly invisible force, it was absolutely genius in ensuring that fans absolutely had to see the movie as soon as possible to confirm for themselves if Maguire and Garfield were really in it.

Anyone who'd been even remotely following the movie's production knew the truth, and yet, there was that 0.001% sliver of doubt that was so perfectly exploited by this weirdly vague, scaled-back marketing.

The result was the most commercially successfully film of the entire pandemic to date, confirming it was absolutely the right marketing approach.