10 Genuine Lessons Batman V Superman Can Learn From Batman & Robin

6. Cast For The Character, Not The Marketing

The Mistake Batman And Robin Made: Was George Clooney the wrong person to play Batman? It's difficult to give a measured answer given how crap his entry was, but he was definitely far from the best choice to wear the rubber suit. From a financial perspective, however, he was a perfect fit; getting the break-out star of ER was a great box office gimmick (or at least looked to be). Batman & Robin's casting is all over the shop, motivated from the most uncreative place possible. Look at the at-the-time massive Uma Thurman and Arnold Schwarzenegger. She kinda fit Poison Ivy, but the once-and-future-and-past Terminator was nothing more than a lazily-picked name to whack on the marketing. Ever since the sixties TV series, stunt-casting Batman villains was commonplace, but Batman & Robin showed its serious downside. Will Dawn Of Justice Learn The Lesson? Ben Affleck all-but proves Batman V Superman isn't just casting to please the fans - the fan anger at the appointment of the star of Gigli/director of Argo as Batman has only just died down. Maybe be it's all a master marketing trick, but most likely Zack Snyder chased the best man for the job. Of course, there's other casting that it's less clear on. Jesse Eisenberg has surely been picked as Lex Luthor on the back of The Social Network, but is that because of what he can bring to the role or what his name promises when slapped on the poster? The same goes for Jason Momoa as Aquaman - is he there because he's the best fit for the Marine Marvel or because he brings in the Game Of Thrones audience?