10 Horror Movie Endings That Made You Say WHAT?!
7. The Neon Demon
The Neon Demon follows a teenager called Jesse who moves to LA to pursue a modelling career. Because of her striking features, Jesse finds herself catapulted to the highest ranks of the fashion industry almost immediately. Jesse feels like she's on top of the world, oblivious that her competitors, Ruby, Gigi, and Sarah, are preparing her downfall.
So, what do the other models do? Do they ruin her career? Do they get her fired? Do they mess up her face? Nope. They literally eat her! They convince themselves that they can absorb Jesse's beauty by devouring her flesh and so, chop her up, gorge on her flesh, and bathe in her blood. Ruby then completes the ritual by urinating a torrent of blood on Jesse's grave.
While at a modelling shoot the day after, Gigi becomes overwhelmed with guilt and suddenly vomits up Jesse's eyeball. She then gouges her stomach open, desperate to "get her out of me". Sarah, on the other hand, has no qualms about her actions, and eats the regurgitated eyeball, hoping to absorb even more of Jesse's beauty.