10 Huge Implications Of The Jungle Book's Box Office Success

2. More Focused Marketing Campaigns

One of the main reasons that The Jungle Book has performed so well comes down to its incredibly intricate and focused marketing campaign. Disney targeted individual demographics in order to ensure that the picture appealed to as wide an audience as possible, and their attempts have paid off massively.

Firstly, they revealed exclusive footage to excited fans at a Disney convention, which made them feel special and got the word around. Then the studio used their theme parks to sell, sell, sell the concept. They made sure to capitalize on the male audience demographic of their own Star Wars: The Force Awakens, and opted to include a trailer before Episode VII played. Then they cashed-in on the fact that research showed Hispanic movie-goers tend to go to movies in large groups, and promoted the hell out of the film on Spanish-speaking TV stations.

Compare that to the incredibly scattershot and seemingly random marketing campaign carried out by Warner Bros. during their promotion of Batman V Superman, and there's a lesson to be learned. The rest of Hollywood is definitely going to take note.