3. Don't Worry, We'll Think of a Title
I'm in two minds about this one; there's no doubting the fact that it's incredibly lazy to call your movie, "Don't Worry, We'll Think of a Title", but is the title
so lazy that, in actual fact, it ends up grabbing our attention? More to the point, is that a more effective marketing technique than simply giving it a regular, generic, run-of-the-mill title better suiting its theme? The problem is that the title tells you absolutely nothing about the movie, though at the same time it will entice most to at least look up what it's about. The movie is actually an oddball comedy that revolves around a man who is mistaken for a defecting cosmonaut, and ends up embroiled in a farce revolving around spies hiding out in book stores. Couldn't deduce that from the title? Yeah, me neither. This is one instance that is supremely idiotic or pure genius - though given that most people have never heard of it, perhaps it's the former...