Have you ever been watching a movie advertisement and thought to yourself, "Boy, I can't wait to miss that abomination," only to later have a friend tell you that it's an A+, must-see film?
Well, if you're not lucky enough to have a friend who pushed you to check it out despite your initial hesitation, chances are you're never going to see that movie.
And that's the side of movie marketing people don't think about. Because for every awful movie made to look spectacular by a tightly-edited trailer, there's a fantastic work that will sink to the bottom of everyone's queue because the commercial misled us into believing it was a piece of wet garbage not deserving of our time.
Sometimes trailers are edited to look completely different from the actual film because the marketing team is trying to reach the widest audience possible, and so giving it a more generic sheen is the best way to maximize the number of butts in the seats. But often, this has the dual effect of turning off more, let's say "selective" viewers.
If you've forever branded the following films a "No Thanks" because of their misleading promotional spots, please, we urge you to reconsider.