10 More Most Shocking Horror Movie Unmaskings
1. Everyone - Smiley
As horror continued to embrace technology and social media, 2012 brought along Smiley.
Pulling inspiration from chat services and online communities - with a smidge of Candyman and Bloody Mary thrown in - the core premise of Smiley is that the titular killer would emerge behind someone if the person they were speaking to online typed "I did it for the lulz" three times.
In terms of the Smiley figure, their face was designed to look like a deformed emoticon with sown-shut eyes and a carved smile. Once summoned via "lulz", Smiley would proceed to murder whoever had been the focus of their chat partner's typa-typa.
At the centre of this is Caitlin Gerard's Ashley, a college kid whose friends, classmates and even her would-be love interest are all offed in gory fashion by the nefarious presence of Smiley.
When Ashley herself is confronted by Smiley in the film's final act, it's actual multiple Smileys who attack her - which in turn causes Ashley to throw herself from a balcony window to her death.
The biggest shock here isn't even that there's numerous Smileys, but more so it's the fact that it's all of Ashley's 'dead' friends, classmates and would-be love interest who are under the masks. Claiming to be a part of Anonymous, these loons very much did indeed do it for the "lulz" as they aimed to launch the Smiley craze and create copycat killers at college campuses across the country.
After that, the final shots of the film would actually suggest a real Smiley out there, and also show that Ashley survived her purportedly-fatal fall.