10 Most Ridiculous Movie Marketing Campaigns
7. Releasing A Teaser Trailer Without A Title - Cloverfield
The marketing for the original Cloverfield was nothing short of genius, bathed in a fiercely-guarded sense of mystery as it was.
The first teaser trailer for the monster movie was released in front of Transformers in the summer of 2007, showing the Statue of Liberty's head being thrown into the New York streets by an unknown entity.
The teaser provided no additional context, only noting that the film was produced by mystery merchant J.J. Abrams and would be releasing on January 18, 2008.
It was totally unheard of for a movie to try and sell itself without a title, yet almost immediately after Transformers came out, moviegoers became obsessed with trying to figure out the teaser's secrets.
Cloverfield's entire viral marketing campaign, complete with an absurdly comprehensive alternate reality game, was extremely successful in drumming up excitement for the film.
The lack of a title allowed fans to speculate that it might be a new Godzilla movie, an H.P. Lovecraft adaptation, an Ultron movie, or even somehow related to Abrams' hit TV show Lost.
Over four months passed before a second teaser was released in front of Beowulf, which finally confirmed the title to be Cloverfield, and that it was an original monster movie IP.
Largely thanks to its incredible, wildly original marketing - and the fact it's a damn good movie, too - Cloverfield was a significant critical and commercial success.