10 Movie Trailer Cliches Everyone Is Tired Of

1. The "Dramatic" Strobe/Flicker Effect

A Wrinkle In Time Storm Reid
Disney

And finally, a trailer cliche that's somehow stuck around forever, despite how much people hate it.

The strobe/flicker effect basically requires the editor to randomly splice between a meaningful image from the movie and a black screen in quick succession, presumably to hammer home how awesome a moment is...or something?

It's used most prominently in horror trailers to show something scary while also obscuring the finer details of the monster or a character's death, but it's also used in blockbuster fare to headache-inducing effect.

Somebody somewhere has probably carried out a study which suggests that these strobed images are the ones which lodge themselves into the audience's brain the strongest, but it's still a fundamentally dumb effect that should've been ditched years ago.

Example: The most memorably irritating recent example was in A Wrinkle in Time's trailers, where protagonist Meg (Storm Reid) had her hero shot inter-spliced with a cheesy title card. And still, nobody bothered to remember the movie.

Which nagging trailer cliches are you done with? Shout them out in the comments!

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Stay at home dad who spends as much time teaching his kids the merits of Martin Scorsese as possible (against the missus' wishes). General video game, TV and film nut. Occasional sports fan. Full time loon.