10 Movie Trailer Cliches Everyone Is Tired Of
10. The Slow, Depressing Cover Of A Classic Pop Song
It's been a pervasive trend over the last few years for movie trailers to frequently feature sombre, "haunting" covers of famous pop songs for ironic effect.
The beginning of the trend is widely attributed to David Fincher's The Social Network, which featured a stripped-down choir version of Radiohead's unforgettable rock classic "Creep."
It's a brilliant rendition that bolsters an already excellently-edited trailer, and caused movie studios to take note, that reinterpreting classic songs is an easy avenue for emotionally manipulating potential paying customers.
And so, it became the thing to do if you weren't sure how to otherwise engage your audience on a visceral level.
Across trailers for not only movies but also video games and TV, we've seen an exhausting number of self-consciously bleak covers of initially peppy songs, and clearly it's an effective strategy.
Almost a decade into the trend, though, it does feel rather cynical and desperate, and so much of the initial goosebump-raising appeal is now gone.
Examples: Lorde's cover of Tears for Fears' "Everybody Wants to Rule the World" was used in trailers for both Dracula Untold and the video game Assassin's Creed Unity, while Avengers: Age of Ultron invoked a gloomy remix of Pinocchio's "I've Got No Strings On Me", and both Jurassic World and Ghostbusters even covered their own franchise's themes with chilling, minimalist piano renditions.