10 Movies Everybody Wanted (But Nobody Watched)

Ah, remember Snakes on a Plane?

A classic example of "it does what it says on the tin" marketing, all this B-movie homage needed to sell itself was that ridiculous title and a trailer clip of Samuel L. Jackson complaining about the "motherf**king snakes on this motherf**king plane."

Snakes on a Plane was one of world's first movies to be virally marketed online through Internet memes, before the world at large even used the word "meme."

The excitement was palpable enough that New Line Cinema even commissioned a small round of reshoots to change the movie's rating from PG-13 to R, including the addition of Jackson's aforementioned one-liner.

To the layperson it seemed like Snakes on a Plane couldn't fail - the Internet couldn't get enough of how hilarious it all was, and with a $33 million budget the path to profitability seemed fairly straightforward.

Yet while not a catastrophic dud, it ended up underwhelming and grossing a mere $62 million, failing to even double its budget in the process.

The consensus was that Internet lols didn't translate 1:1 to box office success, with some suggesting that many online fans - especially those younger enthusiasts who couldn't see the R-rated movie in cinemas - simply pirated it instead.