10 Movies That Are Nothing More Than Feature Length Commercials
4. LEGO® Is The Best Outlet For Creativity - THE LEGO MOVIE (2014)
Usually, films that heavily promote a particular brand meet with skepticism from audiences and critics alike but this years The LEGO Movie proved that a feature length advertisement could enjoy both critical and commercial success. The majority of the movie takes place in a world constructed from LEGO brand building blocks and the heroes and villains are sentient LEGO products. LEGOs affiliation with other corporate entities allowed for cross-promotional cameos from characters like Batman, Chewbacca, Milhouse, Michelangelo of the Teenage Mutant Ninja Turtles and Flash. Ironically, the story concerns the attempts of these corporate tie-ins to thwart a villain named Lord Business. (Spoilers) In a twist of sorts, its revealed that events taking place in the LEGO world are actually the result of a child playing with his fathers Lego sets. The stuffy father disapproves of his son using his LEGO in such a creative fashion. By the end of the feature, the business-obsessed father, played by Will Ferrell, learns to lighten up and joins his son in some LEGO-brand playtime. This moment is a touching example of massive corporate entities encouraging everyone to take some time to enjoy the finer things in life, like LEGO. Audiences and critics praised the film's promotion of creativity and free play via the use of LEGO brand products. This brazen act of feature length advertising proved to be a massive international hit earning 457 million dollars at the worldwide box office.
