10 Movies That Are Nothing More Than Feature Length Commercials
3. Image is Everything - Bratz (2007)
2007s Bratz tried to emulate the Transformers model of turning a cartoon series based off a toy line into box office gold. When the Bratz line of fashion dolls was released in the early 2000s they proved to be a huge hit, eventually reaching 2 billion in worldwide sales by 2005. Despite Bratz success, controversy over the dolls' provocative clothing began to tarnish the brand name. The American Psychological Association's Task Force on the Sexualization of Girls voiced their concerns that the dolls were portrayed in an inappropriately sexualized manner. Not letting the bad buzz get in the way of business, a Bratz feature film found its way into theatres in 2007. Unlike the other toy line-turned feature film series, Transformers, that debuted the same year and went on to become one of the top grossing film series of all time, Bratz flopped at the box office. The picture tried and failed to restore some lustre to the tarnished Bratz brand name by making its story an ode to friendship and acceptance. Despite its feints at instilling the franchise with some heart, Critics claimed the feature promoted a shallow, image-obsessed worldview. The Bratz brand power has steadily declined over the years, with parent company MGA recently announcing a total brand overhaul.
