10 Movies That Hated Their Own Audience

Harmony Korine's 2012 cult crime film is another example of a movie conceived and marketed to basically look down upon a good number of the people who would actually want to see it.

The film, starring Vanessa Hudgens, Selena Gomez, Ashley Benson and Rachel Korine as four young women who descend into a world of drugs and violence after meeting a local drug dealer (James Franco), expertly operates on two levels.

On one hand, it seems to be a rather shallow, glossy gangster flick, and that's precisely the movie that was marketed to young millennials drawn in by the presence of Hudgens and Gomez.

But on the other, Korine's film is a dark, artful coming-of-age thriller which features surely the most inventive and unexpectedly poignant use of a Britney Spears song in cinema history (it's "Everytime", by the way).

Korine absolutely knew what he was doing, by superficially appealing to the casual crowd who've never even heard of Gummo, but doing so in a subtly subversive way certain not to alienate his film buff fans.

At its core, Spring Breakers is an anarchic art-house film that rallies against the very vapidness much of its core audience came to see.

Moreover, Korine and the studio's approach paid off dividends, as the $5 million film grossed a stonking $31.7 million worldwide.