10 Movies That Literally Had To Reinvent Filmmaking
6. Jaws Creates The Summer Movie Blockbuster (1975)
Steven Spielberg's Jaws is one of the most iconic movies of all time and is widely recognised as the original summer blockbuster.
Before the 1970s, major movies were often produced to be released during the winter months. This trend spanned for many decades until Jaws arrived. This film had a focus on a seaside setting, meaning a winter release would be less relevant and led to Universal Pictures deciding to release the movie in the summer, believing there would be significantly greater demand for this film in the warmer months.
Despite the financial risks of an unusual release window, the judgement proved to be a big success, generating over $100 million at the box office.
This led to a change in the filmmaking industry as there was a demand for blockbuster releases in the summer months, as a cooler place for consuming entertainment.