10 'Next Big Thing' Movies That Completely Flopped

1. Gemini Man

Gemini Man
Paramount Pictures

Will Smith is one of the few actors working today that still has some semblance of star power left. Consequently, with bona-fide star draw in short supply, it makes sense for a studio to come to the conclusion that two Will Smiths would be an easy home run. Why cast someone else opposite him, when with the advent of CG technology he could play himself?

Gemini Man was the film that made that idea a reality, but it didn't stop there. Director Ang Lee wanted this film to boast the cutting edge of cinema technology, and filmed the project in 120 frames per second - something no other movie had done before. Peter Jackson's The Hobbit trilogy experimented with higher frame rates, but only bumped it up to 48fps, because most cinema chains can't even display the format correctly.

To maximise the experience (and ticket sales), Gemini Man was released in a bunch of different formats, including regular 2D, IMAX, Dolby Cinema and HFR 3D+. No amount of gimmicks could help it make a profit though, and Lee's experiment proved that even two Will Smiths isn't enough to make a higher frame rate for movies an appealing prospect.

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Josh has over 11 years of experience as a published writer, having worked nine of those years as a full-time content producer at WhatCulture. In that period he has created hundreds of articles, videos and podcast episodes for multiple WhatCulture channels, specialising in gaming, horror and film & TV. He now primarily works as a senior content producer and presenter on WhatCulture Gaming where he co-hosts the WhatCulture Gaming Podcast, a top 3 UK most listened to gaming podcast that he co-created in 2018. Over the years he has reviewed several high-profile gaming releases, covered industry events with on-site reporting, opined on breaking news, and even kicked off his interviewing career by chatting to childhood hero, Tommy Wiseau.