10 Problems With The Modern Movie Industry Nobody Ever Admits

3. The Problems With Trailers Are Evolving

We can hardly blame ourselves, the fans, for this skewed hype machine though - the way movies are marketed basically ensures the entire experience is spent well before the movie hits. Movie trailers giving away too much is a practice as old as movie trailers being a thing. Terminator Genisys' marketing may have given away its big twist, but so did Terminator 2: Judgement Day's. And remember the "In a world" teasers? They literally spell out the plot. Heck, Alfred Hitchcock's trailer for Psycho is all about not spoiling the movie, yet he still provides immense details of the movie's plot, including spelling out all of the murders. The difference between the classic examples and what we have now is that modern trailers ignore that they are, by their very nature, meant to tease - they show you the start of a sequence and you then pay to see the end. Nowadays we're not just seeing a glimpse of the final act, but a beat-by-beat breakdown, meaning that there's little of surprise in the movie. Any tension is killed because you've seen the payoff. Knowing Spidey will fight Rhino at the end isn't necessarily bad. Having seen the entire fight before you sit down is. An annoying subset of this is a dream sequence being played as real; you apply excitement and expectations on something that operates outside of the rules of the world. How does Cap's shield break? Oh, it's a dream. What's Luke doing with R2? Oh, it's a dream. How is Batman going to react to being unmasked? Oh, it's a dream. Enough!