10 Reasons Why An Avengers Movie Crossover With X-Men And Spider-Man Won't Be Happening

9. How Much Money Could A Crossover Film Actually Make?

The highest grossing film of all time is Avatar, which made $2.78 billion worldwide. Until something beats Avatar's record, we can assume that the ceiling for box office potential of a movie is that number. But for argument€™s sake, let's say a Marvel crossover film is even more popular than Avatar and makes the (as yet unheard of) sum of $3 billion worldwide. Instead of all that money going to Fox (as Avatar€™s did), that Marvel crossover movie money would be split between two or three studios. Suddenly that $3 billion split doesn€™t look so large to Disney, especially since The Avengers and Iron Man 3 on their own made over $1 billion each. On top of that, there€™s no guarantee that this Marvel crossover movie will make as much or more money than the $1.52 billion that The Avengers made, since no comic book movie has ever made more than that. Not even the most crazily optimistic studio executive would gamble that a movie, no matter how special it is, would make much more than $1.52 billion since only two other movies have done that in history. The risk of ending up short-changed is too great.