10 Reasons Huge Movies Keep Flopping

Though 2023 was hailed as a major comeback year for blockbusters, given the much larger release slate than 2020-2022, it's simply proven too crowded a field for all movies to thrive.

Take June, which saw Spider-Man: Across the Spider-Verse overperform and take business away from Transformers: Rise of the Beasts, which released within spitting distance of The Flash, Elemental, and Indiana Jones and the Dial of Destiny.

And most recently, Mission: Impossible - Dead Reckoning Part One had its legs cut off by Barbie and Oppenheimer releasing barely a week later.

By comparison, The Super Mario Bros. Movie became the highest-grossing movie of the year by releasing in April, which was a largely dead period for blockbuster releases otherwise.

Though the summer months traditionally mean big business for studios, they'd certainly do well to consider the benefits of releasing in less-traditional months like September, to avoid movies cannibalising each others' profits.

With the ongoing strikes again throwing release schedules into disarray for the foreseeable future, 2024 would be a ripe time to experiment with more adventurous release dates in order to prevent a pile-up.