3. John Carter Wasnt Part Of My Childhood (Or Adulthood) Commercialism Indoctrination Processes
John Carter may be cool in theory, and the movie may have been adapted from somebody elses work instead of an original script, and the book series may have been near-plagiarized in countless ways over the 20th and 21st centuries to influence almost everything that I like, but I didnt see him on TV when I was a kid. No cartoons, no live action shows, no toys, no trading cards, no bubble gum, no toothbrushes, no macaroni, and lets not forget, the greatest travesty in a long line of travesties, no John Carter underwear to put over my non-existent John Carter pajamas. John Carter was a play in Hollywoods book I could never see, and thats what killed it. I hardly knew a thing about him before he came up on screen, and even worse, I didnt have cool nerd friends to explain all of his story and world to me (only lame John Carter nerd friends). I was totally lost and had to actually learn about the story in real-time, paying attention to the movie. Disney didnt need to just market John Carter. It needed to go back in time and make it a cornerstone of my childhood. But its perfectly fine by me that almost every other popular story out there has already taken things from the John Carter books without me knowing. Ignorance is bliss. I might as well just not know about John Carter at this point, because it has become too much for me to be introduced to a new character all at once in a single movie. It needs to be gradual. Candy, video games, trailers, more video games, and then the movie. After the post-credits scene. This is the core of Marvel Studioss success. Because of its brand familiarity and its solid product and public relations infrastructure and influence, many of us know who is what in the Marvel Universes and will put our unwavering support behind them. And the constant whispering in our ears from ads and critics certainly help. A toy is a toy is a toy is hmm, this is awesome! But even more than being indoctrinated, another element keeps us watching Marvel Studios and not John Carter.